Riggs Eckelberry's OF INTEREST |
Check out remarket, my occasional coverage of interesting developments in online marketing.
Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
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Article: It's the Product, Stupid!
On 20 November 2006, a new product was launched. It attracted immediate attention in the press and with users, some of whom wrote in to tech support to thank the company for the product. Downloads of the product increased instantly more than ten-fold over the previous version. Revenue forecasts from the product quickly began to exceed expectations.
How did all this come about? What lessons came out of it? (more)
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