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Article: The Three Pillars of Interactive Marketing

As long as marketing could be done using well-established methods and distribution channels, it sometimes seemed as though all you had to do was aim a product right, and it would find its home among the audience. With the advent of interactive marketing, that idea is truly being put to rest. It is now no longer enough to push out something using a design and a message. You must do more. You must engage the potential buyer in an ongoing dialogue. That's interactive marketing. (article)

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