Riggs Eckelberry's OF INTEREST

Of Interest: Information vs. Advertising

This message was posted on the "online-ads" discussion group.

It documents the effectiveness on the net of offering valuable information vs. advertising-type offers.


Date: Mon, 24 Feb 1997 06:45:26 -0500
ONLINE-ADS>> Banner Content Makes a Big Difference

We use Link Exchange banners to announce our "Airline Fare Wars" mailing list, a majordomo list that provides free e-mail notification of airline
fare sales.

Since last November our banner rate has been 39 to 1.
Several weeks ago we changed the banner to announce "Rebates for Online Travel Bookings" and immediately our rate decreased to 110 to 1.

This shows that readers are more interested in receiving "information" than ads that announce how much money can be saved.


Dennis Anderson
Traveler's Net

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