Riggs Eckelberry's OF INTEREST

Of Interest: Internet Advertising Study

Forwarded by Howard Sobel in W U G*B Y T E S, February 25, 1997, the implications of this story are stunning.

These business executives report that: "Although 49 percent said that specialty business-to-business trade magazines would garner the bulk of their increased marketing budget in 1997, a full 40 percent reported that the Internet would be their advertising medium of choice."

General interest magazines lagged far behind at 8.2%.


****National Survey: Business Executives Discovering Internet Advertising A new survey of 400 business executives conducted in February by Chaners Business Confidence Index (CBCI) shows that businesses have increased marketing dollar expenditures in Internet advertising up 5.2% since last year. Investment in internet advertising is increasing overall.

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