|Riggs Eckelberry's OF INTEREST|
Of Interest: Are You Customer-Based?
David Siegel ordered me to buy his book, "Futurize Your Enterprise", and so I did.
Well, I'm only through the seventh chapter, and... I'm blown away. David has clearly shown us the future - and how to attain it today.
Very simply, he outlines a process by which any enterprise can achieve fierce and total audience loyalty.
It's not 'just' about marketing anymore, it's about a complete change in viewpoint - to a total, winning focus based entirely on enterprise-wide collaboration with each and every customer.
I highly, highly, highly recommend this book. Read it today.