Riggs Eckelberry's OF INTEREST

Article: It's the Product, Stupid!

On 20 November 2006, a new product was launched. It attracted immediate attention in the press and with users, some of whom wrote in to tech support to thank the company for the product. Downloads of the product increased instantly more than ten-fold over the previous version. Revenue forecasts from the product quickly began to exceed expectations.
How did all this come about? What lessons came out of it? (more)

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