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Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Of Interest: Are You Customer-Based?
David Siegel ordered me to buy his book, "Futurize Your Enterprise", and so I did.
Well, I'm only through the seventh chapter, and... I'm blown away. David has clearly shown us the future - and how to attain it today.
Very simply, he outlines a process by which any enterprise can achieve fierce and total audience loyalty.
It's not 'just' about marketing anymore, it's about a complete change in viewpoint - to a total, winning focus based entirely on enterprise-wide collaboration with each and every customer.
I highly, highly, highly recommend this book. Read it today.
R
Well, I'm only through the seventh chapter, and... I'm blown away. David has clearly shown us the future - and how to attain it today.
Very simply, he outlines a process by which any enterprise can achieve fierce and total audience loyalty.
It's not 'just' about marketing anymore, it's about a complete change in viewpoint - to a total, winning focus based entirely on enterprise-wide collaboration with each and every customer.
I highly, highly, highly recommend this book. Read it today.
R
