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Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Article: The Planning Ghetto
Customers don't want to deal with new vendors right now; they are interested in getting more value out of what they have already purchased. The trick, then, is to become an existing vendor.
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