Riggs Eckelberry's OF INTEREST

Article: How Startups Fail

  • They deceive themselves as to what they have that is valuable in the market,
  • they hold onto an internally generated theory about their business model,
  • they don't test every assumption,
  • they don't look for other models,
  • they don't recognize the successes early on,
  • they don't triage multiple models down to one,
  • they don't execute on successes,

...and if they do any of the above, they don't do it fast enough.

Riggs Eckelberry

(Original date is approximate)

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