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Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Article: Pain Killer Marketing
In today's issue of his Rapid Results Marketing Newsletter, author Joe Nicassio found a great way to revisit the pleasure/pain principle for marketing.
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