Check out remarket, my occasional coverage of interesting developments in online marketing.
Visit TechTransform, which intervenes to ensure tech success.
Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Article: Grassroots Marketing In 2002
We have noted the increasing importance of public relations and of reaching decision-makers directly. Sheree Johnson makes that point in excerpts from her talk with BtoB's Kate Maddox.
