Check out remarket, my occasional coverage of interesting developments in online marketing.
Visit TechTransform, which intervenes to ensure tech success.
Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Of Interest: Closing The E-Business Gap
OK, the holidays now fully behind us, what's in store for 2002? I'm tracking an astonishing trend in e-business*.
Consider this: a recent survey of a broad range of companies found 83% planning to begin new e-business projects in 2002.
That's a good thing, because most companies are waaaay behind.
For example, while 45% of online shoppers choose sites based on word-of-mouth recommendations, only 7% of companies are putting in tools
to allow them to support the recommenders.
So... 2002 will be about companies hurrying to close the e-business gap. The key, for both customers and vendors, will be to keep it easy and simple.
I'm reporting on this and other trends on the expanded TechTransform site.
I'd love to hear your thoughts.
Riggs
Consider this: a recent survey of a broad range of companies found 83% planning to begin new e-business projects in 2002.
That's a good thing, because most companies are waaaay behind.
For example, while 45% of online shoppers choose sites based on word-of-mouth recommendations, only 7% of companies are putting in tools
to allow them to support the recommenders.
So... 2002 will be about companies hurrying to close the e-business gap. The key, for both customers and vendors, will be to keep it easy and simple.
I'm reporting on this and other trends on the expanded TechTransform site.
I'd love to hear your thoughts.
Riggs
*e-business: a range of online activities spanning procurement; supply-chain management; customer relationship management and sell-side e-commerce; business intelligence; Web services; enterprise resource planning; content management; and integration.
