Check out remarket, my occasional coverage of interesting developments in online marketing.
Visit TechTransform, which intervenes to ensure tech success.
Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Article: How Marketing Can Drive Revenue
Marketing can drive revenue through the following:
- Launches.
- Online Commerce.
- Sales Support.
- PR and Advertising.
- Campaigns (lead generation, customer acquisition, renewals, up-selling).
- Alliances and Business Development.
- Promotions.
