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Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
Article: Closed-Loop Marketing Systems
How do you make sure that you stay in touch with prospects and customers at all times? The key is the Closed-Loop Marketing process. Sure, you have systems - but it's not easy to integrate new campaigns - especially on a tight schedule.
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